The Benefits Of Video Marketing For Small Businesses
Video is unquestionably one of the most effective tools used in Online Marketing today, so much so that 51.9% of marketing professionals worldwide cite video as the type of content that generated the largest ROI for their business.
Video Sharing websites like Youtube and Vimeo offer small business owners the ability to upload and distribute their content far and wide and for relatively little to no cost at all. This is one of the reasons why small business owners should explore the benefits to using Video Marketing as part of their content marketing strategy, and is perhaps one of the reasons why so many of their more successful competitors have adopted it – because it’s so effective!
73% of consumers are more likely to make a purchase after watching a video
In the last few years many businesses have changed their views in regards to video marketing and have gone from ‘video is nice to have but it won’t make us any money long-term’ to ‘our customers/competitors are using video so we have to invest in video marketing as part of our long-term marketing strategy’.
Online research shows that customers who watch online videos are 85% more likely to make a purchase
~ Forrester Whitepaper
A video can communicate a tremendous amount about your business in such a short amount of time, its accessible, easy to use and can appeal to a wide-ranging demographic – just a few of the reasons why its such an attractive proposition and opportunity for small businesses.
It’s estimated that Video promotion is over 6 times more effective than print and online ~ b2bmarketing.net. With regular content and video marketing you not only increase your Search Engine Optimisation (SEO) but can, overtime, increase your businesses exposure by ranking organically in Google.
A minute of video is worth 1.8 million words
~ Forrester Research
But having an on-going content strategy is something entirely different. By generating regular content, video or otherwise, you are making it possible for your business to be found by potential customers who are searching for the exact products or services you sell. If you were to wear your ‘customer hat’ for one moment, and imagine how they see things.
Customers search for what they need using online search engines such as Google. They use specific keywords to help them search and those keywords enable them to find the products or services they want. Websites that are ‘ranked’ (indexed within google’s search pages), these ranked pages are given priority with the highest ranked pages appearing on the first page of Google, the very place your content needs to be if you’re going to be found easily – the same goes for video content.
Internet video traffic will be 69% of all global consumer Internet traffic in 2017
If your business generates regularly updated content either on a daily, weekly or monthly basis, then your video or website will increase its chances of being seen over time by those customers searching for it – the aim for any business, particularly a small business.
Large businesses and Corporations have plenty of money to throw at video production and content marketing as part of their overall marketing mix, but for a relatively new start-up or a struggling small business this can be more challenging. When considering using Video Marketing as part of your marketing mix you need to ask yourself the following questions:
1. What are we looking to communicate?
2. What content is necessary for our company video?
3. What is our budget?
4. How do we best convey our brand’s personality?
5. What style of video will work best for us?
Once you have a better idea of the kind of video production you want, you can either produce your own video ‘in-house’ or opt to use an experienced video production company in your local area. The in-house option may be cheaper initially, particularly if your business is just starting out and money is a bit tight, but there’s no substitute for a professionally shot and edited company video.
Its always advisable to shop around online and get a few quotes before settling on a video production company, this ensures you get the best price available and find the company who can best serves your needs.
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